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IN FOCUS: NIKE HYPERCOURT

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Last November, Nike unveiled the HyperCourt — digitally-enabled courts around Metro Manila, providing access to data and training to inspire ballers to take their game to the next level. As a big chunk of today’s population still not “connected”, Nike got together with Google, to power up the Nike HyperCourt. If you drop by any of the five courts across Manila, players can connect to the Nike HyperCourt and gain free access to specialized content that includes training drills, gamified material and access to product like never before.

If you were able to browse through the HyperCourt app, the drills/training modules were done with the help of Nike’s pool of coaches. The programs were meant to address power, quickness, and versatility for any type of player. Over the next few weeks, we’ll be checking out some of the HyperCourts around the metro to see how players have raised their game since they unveiled the Nike HyperCourt.


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